Whoever Said There’s No Such Thing as Bad Publicity?

The old adage that there’s no such thing as bad publicity doesn’t stand true in today’s digital age. Content lives online forever, or at least until it is taken down. Individuals and businesses dealing with negative online content are often at a loss when it comes to addressing this problem.

How much does your online reputation matter?

Statistics indicate that it is extremely important, especially when it comes to business relations. Recent surveys show 80% of employers ‘Google’ job seekers before the interview process, and 70% of US Recruiters and HR professionals have rejected candidates based on information that they’ve found online 1.

With employers placing this much value on people’s online reputations, having negative online content can be a major roadblock. The most unfortunate are the innocent people who fall victim to online harassment, cyberstalking and false online reviews.

The consequences of having a bad reputation online can be severely damaging, both psychologically and financially. For those who have the misfortune of bad publicity online, the impact can be detrimental.

Whether it be an individual or a business suffering from online harassment, addressing it can be challenging to say the least. Most often, people are not aware that there are services that exist which can help them to clear their names or business.

[1]https://www.job-hunt.org/guides/DPD_Online-Reputation-Research_overview.pdf

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